You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Bill Bean.
ANA has found 1 results for you, in 102 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Advances in category management research

In this paper the genesis of category management and the research techniques that have been applied against this area are considered. We generally find a disconnect between the application of findings from traditional research to category management...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Bill Bean, Stephen P. Needel
Company: PepsiCo
September 22, 2002
×

Citation

Bean and Needel (2002a, September 22). Advances in category management research . ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/advances-in-category-management-research-